DM Digital

About DM Digital Television Network Limited

DM Digital is one of the largest Asian television networks in the UK, broadcasting live, 24 x 7 from its offices in Manchester. Celebrating its fifth anniversary this year, DM Digital TV creates and broadcasts many popular programs and live shows to global audience in over 100 countries.

DM that stands for ‘Dorian Metaye’ has effectively brought the Asian and English cultures closer by integrating communities and its people. DM Digital is the first Asian Channel in the UK to broadcast in 6 regional languages, which include English, Punjabi, Urdu, Sindhi, Persian and Hindi. It has a combined viewership of 17.2 million across UK, Middle East and Asian Countries.

The DM Digital TV Network comprises of several regional licences, providing television to viewers across the UK, Europe, Middle East, West Africa and Asia. DM Digital TV Network is responsible for the commissioning, scheduling and marketing of network programmes on DM 802 which are provided by DM Digital Network in house production unit and by the independent sector.

Network programming covers a full range of genres, including Live TV, drama, entertainment, news, current affairs factual, sport and children’s programming. This ensures that viewers right across the World and in the UK are able to share in viewing some of the UK’s favourite programmes.

DM Digital TV Network is UK’s biggest Asian Free to Air channels and is subject to a series of public service obligations and regulation concerning our relationships with producers and between the various companies within the DM Digital TV Network. Our network programming caters especially to the regional interests of people living in London, Birmingham, Leicester, Manchester, Glasgow and other areas of the UK.

Key Facts

• DM Digital was established in 2005

• United Kingdom’s Most Watched Asian Channel

• DM Digital broadcasts in 6 languages including English, Urdu, Punjabi

• Viewership in excess of 1.2 million in the UK

• Broadcasting on SKY 802 and in over 100 countries via other satellite networks

• Studios in Manchester, Glasgow, London and OB Vans for UK wide coverage

*These results are taken from the DM Digital Monthly 2009 viewer’s survey

Demographics

• 58% of viewers have been watching the channel monthly for over 4 years

• 42% of viewers at least watch one genres of program - News, Current Affairs and Lifestyle

• 60% of viewers responded to adverts within the last 3 months

• 56% of viewers have access to the Internet and visit DM Digital Website

• The average annual spend of the DM Shop user is £51

• 82% of viewers are aged below 50